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Marketing Analyst At Wag!

Location: West Hollywood, California

Job Description

Wag! is looking for a Marketing Retention Analyst who will put dogs and their owners first by helping guide Wag! marketing strategy in order to foster high frequency usage through marketing campaigns that our customers enjoy. While helping drive adoption and share of wallet, balancing performance with affinity for the Wag! brand and ensuring great user experience is paramount. When presented with a challenge, our ideal candidate won't take the easiest route, but come up with a well thought out approach to solve difficult questions.

This role will be responsible for performing end to end funnel research, cohort analysis and insights reporting, developing customer segmentation analysis, and campaign performance analysis across marketing communication channels (email, push, in-app, and sms) across various platforms. This position requires experience with lifecycle and CRM platforms (Braze, Iterable, Leanplum, Marketo, Hubspot, Mailchimp, Constant Contact, Salesforce, etc ), consumer-facing properties, and a deep understanding what drives retention and revenue.

Knowledge and experience with both quantitative and qualitative data analysis skills, data visualization techniques, and insights development and are needed to a wide range of internal and client stakeholders.

Duties:

Providing ongoing feedback and expert guidance on campaign performance in order to continuously tune and adjust programs to drive greater effectiveness and efficiency. Analysis includes but not limited to: Life-time value, RFM, churn, customer segmentation, lead conversion, customer retention, etc.

Support Wag's audience strategy and be responsible for identifying analytical opportunities to drive insight generation.
Qualifications:

Job Type: Full-time

Education:

Benefits offered: