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Content Marketing Specialist At Resolver Inc.

Location: Toronto, Ontario

Job Description

Exceptional content is at the heart of Resolver’s marketing process. We are looking for a Content Marketing Specialist to support the execution of our content strategy to drive lead generation and move prospects down the sales funnel. Did we also mention you'll be part of an amazing team? We have a dynamic team of marketers who are committed to growing the impact of content within our organization!

Your Responsibilities and Deliverables:
Content Strategy (20%)

Measures of Success: Contributes to and executes a content strategy to acquire new leads, engage prospects and increase brand awareness.
  • Collaborate with other teams (Demand Generation, Design, Development, Sales, and Product Marketing) to assess needs, provide instructions/recommendations, and deliver copy
  • Manage and optimize all organic social media channels
  • Ensure all content delivered is on brand, aligns with Resolver’s corporate tone and optimized for search and user experience
  • Identify relevant or timely content opportunities by keeping up to date with industry trends, competitive landscape, product knowledge, and customer feedback
  • Track and measure the effectiveness of content using asset specific KPIs and metrics as outlined by Content Marketing Manager and VP of Marketing
Content Creation (80%)

Measures of Success: Develops, executes, distributes and measures high-quality content that is used across the organization.
  • Create and review content that helps increase traffic, move prospects down the funnel, and drive leads. This includes case studies, blog posts, eBooks, webinars, landing page and email copy, event signage and handouts, and video scripts
  • Format and publish content on our CMS platform, following style guidelines and SEO best practices
  • Apply a basic understanding of SEO (and work with Digital Marketing team) to optimize content (i.e. blog content, landing pages, articles)
  • Track and measure the effectiveness of content using asset specific KPIs and metrics
Your Background:
  • 2-3 years’ experience within a marketing or PR role
  • You have experience writing in blogs or e-book resources
  • Experience with managing and publishing to corporate social media channels
  • Understanding of marketing campaign principles
  • Basic understanding of graphic design principles are a bonus
About You:
  • You have high attention to detail and excellent time management skills
  • You are capable of managing competing deadlines and priorities
  • You are highly organized and accountable
  • Excellent written and verbal communication skills

About Us: Resolver

Resolver is one of the Canada's top 10 Great Workplaces. Culture isn't something we write about (although we do), we live our values and challenge each other to be our best selves. We invest Resolverites who will grow with us.

  • Team: we have smart, talented and curious people you'll work with and learn from. We collaborate a lot too, which means bonus points for people who love cross-functional learning.
  • Impact: we solve complex challenges for some of the world's most recognized organizations. Our customers use our software to help reduce the frequency and severity of negative events to protect people, product and organizational success. What we do matters.
  • Professional development: we have an external learning budget to help you grow and develop. We also have great online learning internally for you to tap in to.
  • It's a Scale-up: what does that even mean? We have the best elements of a start-up blended with the stability and process design of an enterprise. There is still a lot of white space though, so people to take initiative to help us get better!
  • Vacation: it's open, which means we don't worry about an accrual clock. Unlimited vacation has been called a bit of scam, so we'll tell you that most Resolverites enjoy between 3-4 weeks off a year.
  • Parental leave: best-in-class top-up for new parents - 100% for 15 weeks new parents and a bonus 5 weeks for birth Moms.
  • Great benefits: 100% paid by us for health and dental from day one. And our vision care is every 12 months! We also offer a wellness/fitness reimbursement, that can go towards things like gym memberships, yoga classes, soccer membership fees or a bike.
  • Office perks: coffee/tea/lattes…snacks and more. Ping-pong, games night, beer o'clock, chess, Switch, foodie bake-offs, and salad days are great ways for people to come together.

Interested?!

If you want to work in a highly collaborative environment and are committed to making a difference, we’d like to meet you. Click below to get the process rolling.

We truly appreciate all interest and will happily reply to qualified candidates!

Resolver is committed to providing accommodations for all persons with disabilities. If at any point in the recruitment process you require accommodation, please notify the applicable recruiter or contact us directly at talent@resolver.com