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Marketing Manager, Eylea At Bayer

Location: Mississauga, Ontario

Job Description

Your tasks and responsibilities

The primary responsibilities of this role, Marketing Manager, Eylea, are to:

  • Develop and execute the strategic launch and brand plans for EYLEA (critical success factors, key strategies, tactical and promotional plans, marketing programs, supply forecasts, sales forecasts, budget allocation)
  • Develop and roll out sales POAs that align with franchise priorities and resources
  • Lead core and extended cross functional teams
  • Work cross-functionally with team and other key internal stakeholders to ensure plans and projects are on track to achieve objectives
  • Determine promotional mix and effectively allocate resources based on opportunities and priorities
  • Track brand performance to goals
  • Manage operational aspects of the brand
  • Establish strong working relationships with top Canadian opinion leaders to secure support for the brand.
  • Manage partnerships and programs with key external stakeholders, including Patient Groups and Physician Associations
  • Liase with Global Marketing, Medical and Advocacy on the local implementation of global programs and tools

Who are you

Your success will be driven by your demonstrations of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possess the following:

Who you are

  • Bachelor’s degree
  • MBA or other post-graduate degree an asset
  • Minimum of 5 years industry experience with at least 2 years Canadian product management experience in a specialty market
  • Bilingual (French) an asset
  • Previous Ophthalmology experience strongly preferred
  • Able to work with complex environments
  • Strategic thinker
  • Introduce and execute innovative solutions
  • Able to build effective working relationships with a variety of people
  • Strong leadership skills and attributes
  • Strong business analysis abilities
  • Able to anticipate market opportunities and threats and provide solutions to deal with them
  • Deep understanding of therapeutic area an asset

Your Application

Bayer welcomes and encourages applications from people with disabilities. Candidates participating in our selection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can be made.

Country: Canada
Location: Mississauga