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Associate Product Manager - Animal Health At Bayer

Location: Mississauga, Ontario

Job Description

Your tasks and responsibilities

The primary responsibilities of this role, Associate Product Manager, are to:


  • Collaborate with external agency partners, customers and internal stakeholders to identify and implement integrated communication programs that meet customer needs and drive product demand
  • Integrate product strategies into actionable marketing communication plans and execute them on time and within budget while ensuring Bayer’s branding guidelines and industry regulations are followed and supported
  • Organize annual strategic planning process to optimize brand- specific communications, promotional programs and sales support materials with emphasis on consumer marketing and communications
  • Monitor advertising and promotional spending and determine resource allocations across specified brands to optimize overall product performance • Accurately manage the product forecasting process, anticipate business risks and ensure that contingency plans are developed to manage through them
  • Track the success of marketing programs vs. business objectives and communicate to internal stakeholders
  • Liaise with US and global counterparts to identify potential growth opportunities for local adaptation. Build internal and cross-divisional business relationships as well as cultivating business partnerships with key stakeholders to improve business performance
  • Deliver annual net sales budgets, profit targets and market share goals for assigned product group. Develop and maintain product strategic plans (short term key success factors, key strategies, annual promotion plans, marketing programs, production forecasts, sales forecasts, annual brand budgets and pricing)
  • Work with sales management and technical services to understand their specific marketing needs, allocate marketing resources and develop marketing support materials that help them achieve annual sales targets
  • Manage relevant companion animal brand A&P cost centres
  • Liaise with the US and Global marketing departments to ensure integration of marketing excellence principles and where applicable, implementation of global marketing strategies

Who are you


Your success will be driven by your demonstrations of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possess the following:


Who you are

  • Bachelor Degree in science or business, (MBA, business degree preferred)
  • Minimum 3+ years marketing experience with experience in consumer, on-line and social media marketing an asset
  • Functions comfortably within a team based environment
  • Excellent communication, planning and interpersonal skills (oral/written), bilingual (English/French) considered a strong asset
  • Strong business acumen and history of innovation management
  • Ability to confidently present at senior level meetings, sales functions, etc.
  • A creative thinker with the ability to manage multiple projects concurrently
  • Proficient computer skills, including all MS office applications
  • Demonstrated success in consumer marketing

#LI-CA


Your Application

Bayer welcomes and encourages applications from people with disabilities. Candidates participating in our selection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can be made.

Country: Canada
Location: Mississauga
Functional Area: [sap_fa_19]
Entry Level: 3