Every day, millions of patients and caregivers rely on Baxter’s leading portfolio of critical care, nutrition, renal, hospital and surgical products. For more than 85 years, we’ve been operating at the critical intersection where innovations that save and sustain lives meet the healthcare providers that make it happen. With products, technologies and therapies available in more than 100 countries, Baxter’s employees worldwide are now building upon the company’s rich heritage of medical breakthroughs to advance the next generation of transformative healthcare innovations. To learn more, visit www.baxter.com and follow us on Twitter, LinkedIn and Facebook.
The Global Marketing Manager will participate in the creation of the overall commercial and new product development strategy and execution of new products and the expansion of existing products within the Hemostat portfolio of the Advanced Surgery Business. This person will own the Recothrom product and may participate in or support other hemostat related projects as requested. This includes, product lifecycles, pricing strategies, KOL strategies, portfolio optimization and the overall financial health of the product.
Essential Duties and Responsibilities:
The Marketing Manager will partner closely with their team and leader to participate in developing the following:
Develop Global long range plans (LRP) and investment plan
Establish the global value proposition and evidence strategy to maximize market adoption
Define new product development needs versus unmet market opportunities
Build fundamental business models that will be used for business forecasting.
Understand competitive landscape and determine game theory strategies to maximize market share
Qualitative Analysis, market segmentation, and pricing strategies
Define portfolio strategy including the product roadmap and lifecycle management
Set global product launch plans including go-to-market strategies, including developing and writing promotional pieces for targeted audience.
Establish KOL relationships
Define market development strategy and identification of key adoption barriers
Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing
- Strong results orientation and analytical skills.
Excellent project management skills.
Skills in market research, pricing and reimbursement, customer advocacy development, creative product/program development, messaging and branding.
Experience with Qualitative and Competitive analysis
Bachelor's degree required
Master’s degree a plus with 2 years of marketing experience; health-care/medical device industry experience preferred.
A Career That Matters
Baxter’s employees are united in a mission to save and sustain lives. We are passionate about applying scientific innovation to meet the needs of the millions of people worldwide who depend on our medically necessary therapies and technologies. We focus on increasing access to healthcare, innovating in crucial areas of unmet need, and pursuing creative collaborations that bring our mission to life for patients every day.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
EEO is the Law
EEO is the law - Poster Supplement
Pay Transparency Policy
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to Americas_TTA@baxter.com and let us know the nature of your request along with your contact information.