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Product Director At Bauer Xcel

Location: New York, New York

Job Description

Bauer Media U.S. is seeking a Product Director to lead the vision and direction of the product function at Bauer Xcel. Reporting into the EVP of Digital, the Product Director will collaborate cross-functionally in the development of existing and new lines of business. Bauer Xcel is in the midst of a holistic reset, focusing our efforts exclusively on a 40+ women’s audience, while simultaneously developing complementary and tangential online experiences.

About you

  • You know how to get things done and have proven your ability to ship products that deliver impact to both the end users and the company’s bottom line
  • You are an expert in customer discovery, agile methodologies and the product development lifecycle
  • You know how to define an MVP and how to juggle multiple priorities simultaneously
  • You have strong skills in stakeholder management and internal evangelism. You leave your stakeholders with a clear understanding of the roadmap without bogging them down in the details
  • You help foster a culture of innovation and experimentation; you help the team understand the importance of continuous testing and learning
  • Your mantra is Fail Fast and you are not afraid to pivot if necessary

About your outputs

  • Lead product development across multiple teams: content, sweepstakes, and new lines of business
  • Collaborate with business stakeholders to define product strategy
  • Identify clear and strategic KPIs that will help measure how well we are executing
  • Serve as the primary advocate for customers and jointly design the user experience with UX
  • Specialize in off-platform distribution, website development and optimization, and e-newsletters
  • Specialize in product data analytics to measure product performance
  • Clearly communicate the progress and results of the team to the rest of the company

Desired Skills and Experience

  • 6-8 years of digital product strategy with deep understanding of digital content, e-commerce, and audience development
  • Ability to manage and act as a player coach to direct reports
  • Partner with peers from Technology, Editorial, Audience Development, Sales and Operations to develop cross-functional solutions to grow the business
  • Impressive written and verbal communications skills with experience and comfort interacting extensively with senior management
  • Experience in UX and UI design principles
  • Thorough understanding of digital publishing and the various core areas of expertise required to support it: i.e. SEO, CMS, BI tools
  • Familiarity with and understanding of programmatic advertising
  • Ability to track details without losing sight of the big picture
  • Demonstrated success launching high quality digital products in a consumer-oriented company
  • Collaborative spirit

About Bauer Xcel Media

Bauer Xcel Media is the digital division of Bauer Media Group US, a women’s lifestyle publisher. Our brands include WomansWorld.com, FirstforWomen.com, SoapsinDepth.com and Sweepon.com. We reach over 12 million women through our digital and print products –inspiring them spiritually, professionally and personally in their everyday lives.

Bauer Media Group US is part of Bauer Media Group based in Hamburg, Germany. We design digital products, publish magazines, and make radio programs in 17 countries on four continents. Globally, we reach over 150 million monthly unique users.