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Marketing Data Analyst At Bath Fitter

Location: Saint-Eustache, Quebec

Job Description

The Marketing Data Analyst is responsible for analyzing and assessing our Corporate marketing performance. This role will report to the Marketing Supervisor and be responsible for identifying key market statistics, interpreting findings and helping provide actionable insights. The ideal candidate has a passion for research, data analysis and for turning data into insights.

Tasks and Responsabilities

  • Analyze performance of marketing media campaigns across all Corporate locations, providing recommendations for improvement and optimization
  • Preparation of monthly Corporate marketing reports with recommendations for performance improvement
  • Analyze data and provide statistics on customer behaviors and buying patterns
  • Lead customer segmentation efforts utilizing first-party CRM data and external partners
  • Support attribution modelling through analysis of data and working with external partners
  • Provide recommendations and analysis on cost of advertising, cost per lead and other KPIs
  • Preparation of daily, weekly and monthly CRM reports
  • Conduct post campaign analysis with a focus on driving insights about performance drivers
  • Ad hoc data requests, pulling data from multiple sources and providing relevant findings and recommendations to internal and external partners

Job Requirements

  • University Degree in Business/Commerce, Economics, Mathematics, Statistics or equivalent
  • 3+ years of experience as an Analyst (marketing, loyalty, retail or business intelligence)
  • Highly analytical mindset with strong problem-solving skills and an ability to distill large amounts of data into actionable insights
  • Strong communication and interpersonal skills to work cross functionally, including developed written and presentation skills

Demonstrated Skills

  • Excellent project management skills, ability to prioritize projects and meet deadlines and adapt as priorities change
  • Capable of working well both independently as well as part of a team
  • Experience with a CRM system or other data-driven system is essential
  • Knowledge of Google Analytics is an asset as well as customer segmentation analysis
  • Advanced skill set in MS office suite of products
  • English, written and spoken, French an asset