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Supervisor, Digital Marketing At Bath Fitter CA

Location: Saint-Eustache, Quebec

Job Description

The Digital Marketing Supervisor is responsible for developing, implementing and executing strategic digital media and technology plans for all Bath Fitter Corporate locations. This role will work closely with the Marketing Director on defining Bath Fitter’s marketing technology strategy as well as with our IT team on the development, execution, and optimization of our digital platforms. The ideal candidate has a solid understanding of digital media tactics, an ability to pull insights from data to optimize performance and is an expert on the technology platforms required to support our digital initiatives.

Tasks and Responsabilities

  • Build, manage and execute strategic marketing technology roadmap that ensures our digital platforms support our business growth objectives.
  • Liaison with IT and other partners to develop, execute, maintain and optimize our digital platforms.
  • Be the owner of our Bath Fitter website, landing pages and local webpages developing SEO strategies to improve our online visibility.
  • Manage digital media campaigns and platforms and establish performance benchmarks with KPIs, including ongoing analysis of performance and making data-driven recommendations to improve future success.
  • Own our social media strategy; this includes overseeing campaign planning, community management, and reporting.
  • Lead the digital media planning, execution, and optimization in collaboration with Market Specialists. (SEM/Programmatic/Affiliate/Native/Social)
  • Lead the day-to-day relationship with our media agencies on our digital initiatives as well as the relationships with vendors such as Google, Facebook.
  • Understand and stay up to date with digital media technologies, trends and best practices and identify opportunities to utilize within Bath Fitter ecosystem.
  • Collaborate with internal teams and our retail network and be the go-to- resource for all things digital.
  • Coach and develop Digital Coordinator.

Job Requirements

  • University Degree in Business or Commerce, Marketing or equivalent.
  • 5 - 7 years of experience in roles of increasing responsibility within a digital marketing environment.
  • Minimum of 2 years of management experience, preferred.
  • Excellent understanding of web-based technologies and digital media channels: SEM, SEO, programmatic, social, affiliate
  • Proficient in Google Analytics and AdWords.
  • Experience in building and optimizing digital platforms including websites and landing pages.
  • Experience developing digital marketing strategies that align and support business priorities.

Demonstrated Skills

  • Solid analytical skills, ability to gather and interpret insights and propose relevant recommendations.
  • Superior communication skills, working with many levels within the organization.
  • Excellent project management skills, ability to prioritize projects and meet deadlines.
  • Bilingualism, French and English (written and spoken)
  • Experience with a CRM system or other data-driven system.
  • Advanced knowledge of SEO/SEM and website development/optimization
  • Expertise in Google Analytics, AdWords, Google Tag Manager
  • Advanced skill set in MS Office applications.