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Brand Manager - Herbicides Canola At BASF

Location: Calgary, Alberta

Job Description

Brand Manager – Herbicides Canola-1900903

You can be part of an inclusive team of diverse talent and character. In this diversity lies our greatest strength.
Description
The Brand Manager – Herbicides Canola is responsible for the Herbicide brand strategy as it relates to the overall crop (Canola) solution campaign, ensuring the annual product-on-ground (POG) budget/s are achieved as well as managing the associated advertising, sales and promotion (ASP) budget

  • Lead the development of the Herbicide indication as part of the overall Canola

crop solution by working closely with Canola Market Manager, Technical Service,

Sales, and Customer Service Team (CST) to implement an effective campaign for

growers, retailers, and retail agronomists

  • Develop annual Canola Herbicide Strategy, linked to annual overall canola crop

solution plan, based on confirmed grower needs/trends utilizing advice, services

and products to achieve an annual POG budget while effectively directing an

annual associated ASP budget for content creation

  • Support the Senior Brand Manager – Herbicides in managing the profitability of

the Canola Herbicide portfolio through market mix, lifecycle management,

competitive insights, and accurate financial planning that drives 10Y planning and

resources

  • Brand champion for Canola herbicides, ensuring a consistent brand positioning

across the crop by working with other Crop Managers and Canola Market

Manager.

  • Align brands to the overall crop solution campaign with the overall go-to-market

strategy of BASF Canada, be involved with the product launch excellence (PLE)

process at submission on assigned brands, and work closely with the Market

Manager to set annual financial and accrual budgets as well as long-term

forecasts

  • Participate the coordination, communication and integration of the Canola Crop

Solution campaign internally with Sales, CST and Marketing as well as

externally with Channel partners as assigned

  • Work closely with Canola Market Manager and CST team to support the annual

financial and accrual budget development as well as providing input into long-

term forecasting and planning

  • Provide support to market program development and participate on Head Office

account customer strategies. Interaction with regional marketing to generate

support and provide project justification as appropriate to meet long range market

objectives and support current and future product offers


Qualifications
  • BSc in Business/Marketing or Agriculture
  • Minimum 5 years in sales and / or a marketing-support role, preferably within the agricultural industry
  • Sound understanding of marketing, sales and customer relationship management
  • An understanding of growers, distributors and agronomy for the crop protection industry
  • Must possess strong analytical and critical thinking skills as well as a proven record of achieving goals
  • Strong interpersonal skills including listening, presenting, writing, team work and the ability to lead a team
  • Proficient with Microsoft Office
  • Ability to travel across Canada

Primary Location: CA-AB-Calgary
Function: MARK - Marketing
Job Type: Standard
Shift: Day Job
Organization: N-APN/MK-Agricultural Solutions Canada-60000957