PURPOSE OF JOB
For this FinTech provider to Financial Institutions, the Social Media Engagement expert would focus on engaging with key clients across multiple platforms. This includes specifically social media channels to drive sales and traffic, increase engagement, and promote BankingBook Analytics.
PRIMARY DUTIES AND RESPONSIBILITIES
Create and maintain data base of business leads and customers, compelling content that will engage audiences and drive sales, schedule and lead the organization of monthly webinars.
Create and manage all creative assets on social media platforms including videoproduction, animation and photography
Take ownership of marketing material and collateral,
Assist in mapping out social media calendar and scheduling of content.
Provide general metrics and recommendations on outputs associated with content
Support leadership with reporting to help inform marketing planning, strategies and campaigns
Introduce new ideas and identify opportunities to improve efficiencies
Work collaboratively with internal business partners and other key stakeholders to ensure content is created and posted
Ensure all content is on-brand and consistent in terms of style, quality and tone
PHYSICAL DEMANDS / WORKING CONDITIONS
Remote, reliable, work, self-starter but in-person presence in some client meetings/engagements might be required.
Strong project management skills, with the ability to manage multiple projects and deadlines at the same time * Strong attention to detail Process driven and results oriented * Proactive nature * Excellent writing and communication skills * Effective knowledge of digital and traditional marketing strategies and tactics * Knowledge of digital marketing, communications and a passion for the latest marketing trends * Proficiency in MS Word, Excel and Power Point Experience: * Experience managing multiple priorities and deadlines * Bilingual in French is an asset. Education: * Post-secondary education, preferably with a focus on marketing or communications
Direct report to the CEO
Job Type: Contract
Salary: $29,000.00 to $32,000.00 /year