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VP, Marketing At Affinio

Location: New York, New York

Job Description

Role

Reporting directly to the Chief Revenue Officer, the Vice President, Marketing is a member of the Affinio leadership team. Accountabilities will include Marketing Strategy, Growth Hacking, Customer Advocacy, Driving Traffic, Brand Building, Business Development Support (including Channel Sales), New Business Leads and Voice of the Brand. You will lead our marketing efforts as we scale.


What you'll be doing

  • Build and execute on the Affinio marketing plan, based on leadership vision

  • Define and lead marketing strategies that create the Affinio market category

  • Define KPIs and tracking processes with the Product teams to evaluate the effectiveness of product rollouts, marketing campaigns and more

  • Define strategies and processes that selflessly support our Sales and Customer Success teams with pitch support: in person, marcom, case studies, videos and other sales collateral

  • Develop our public relations strategy, including events and public speaking and manage PR resources

  • Define inbound / outbound lead generation strategies

  • Stay on top of marketing trends and direct Affinio market research efforts

  • Leverage data and insights into our customer journeys, driving quantitative measurements

  • Work cross-functionally to guide a unified approach to customer service & distribution that meets market demands

  • Build & maintain a solid network of strategic partnerships externally and strong, cross-functional internal relationships

  • Travel, as required to carry out the above responsibilities


What we're looking for

  • 8+ years of increasing experience in marketing, with demonstrated success at leading and growing a team, ideally at the VP or Senior Director level.

  • A new business driver, not constricted to the word ‘marketing’. The focus will be on value-driven activities that create real momentum to close new customers and upsell existing ones

  • A brand-builder with demonstrated success at creating a new market category. Laser-focus ability to carve out market position

  • Familiarity with marketing SAAS based solutions

  • An understanding of the fundamental technologies behind Consumerization of Enterprise SaaS, Mar tech, including programmatic, DMP, DSP & SSP models

  • Demonstrated awareness of the native marketing landscape, as it pertains to publishers / media co and brands

  • Proven success building PR, influencer and online community strategies

  • Ability to apply marketing techniques over digital and non-digital channels

  • A strong professional network with ability to open doors at critical target verticals for Affinio: M&E, Agency, CPG and other

  • Deep connections to major tech platforms: Facebook, Twitter, Snap, IG, Google, You Tube, et cetera

  • Proven ability to lead marketing efforts and drive change in times of rapid growth

  • Strong creative and analytical capabilities

  • Ability to translate complex technical topics into easy to understand language

  • Outstanding communication and interpersonal abilities

  • Strong operational and diplomatic skills

  • Strong entrepreneurial spirit, tenacity and a willingness to execute on tactical requirements

Who we are:

Affinio was established in 2013 and is headquartered in Halifax, Nova Scotia, Canada. We have offices in Toronto and New York and have employees located globally. We are a dynamic company, building disruptive technology that uses machine learning to assess millions of attributes and billions of data-points. Our technology identifies clusters of consumers based on common behavioral patterns and builds personas that are supported by data. We are working together with our customers and our partners to transform marketing strategy and make marketing meaningful to consumers.


Employment will be conditional on consent to and the satisfactory review of a background check. While we thank all interested candidates for their application, only those candidates selected for an interview will be contacted.