Applies experience from strategy consulting and digital analytics to successfully act as the product owner for one or more analytics initiatives.
- 3+ years of business experience leading analyses and initiatives with track record of business impact.
- 3+ years of business experience of advanced utilization of web analytics data (Adobe Analytics preferred)
- Technical skills that will enable proper debugging of analytics implementations
- Minimum 3 years experience strategy consulting or on strategy teams in large companies
- Minimum 5 years total business experience
- Experience analyzing media data or leveraging media tools (e.g. DMP solutions) a plus
- Experience in utilizing programming or advanced analytics tools (e.g. SQL, R, Python, etc) a plus
- Demonstrates proficiency in common digital analytics projects (website engagement, customer journey pathing, media measurement, segment building, audience building, cohort analysis)
- Anticipates and prevents problems and roadblocks before they occur.
- Healthcare sector experience preferred
- Demonstrates strong ability to communicate technical concepts and implications to business partners.
- Bachelor degree in quantitative field, or an equivalent combination of formal education and experience. Master's degree in quantitative field or MBA preferred.
- Familiarity with Adobe Marketing Stack preferred (Adobe Analytics, Adobe Target, Adobe DTM, Adobe Launch)
Aetna is an Equal Opportunity, Affirmative Action Employer