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Specialist, Graphic Design & Marketing (Microsoft Theater) At AEG

Location: Los Angeles, California

Job Description

AEG Worldwide is the world’s leading sports and live entertainment company, with offices on five continents. The company uses its global network of venues, portfolio of powerful sports and music brands, ticketing and content distribution platforms and its integrated entertainment districts to deliver the most creative and innovative live sports and entertainment experiences that inspire athletes, teams, artists and fans.

Microsoft Theater hosts over 120 music, family, dance and comedy acts, award shows, televised productions, conventions and product launches with over 500,000 guests passing through the doors annually. The 7,100-seat theater offers guests mid-sized intimacy, with no seat further from the stage than 220 feet. Microsoft Theater offers 12,000 square feet of VIP & hospitality areas, 10 dressing rooms and state of the art technology making it is a favorite indoor venue for performers and fans alike. Since opening in October 2007 with six sold out shows featuring the Eagles and Dixie Chicks, Microsoft Theater has hosted concerts starring the most popular artists including Alan Jackson, Katy Perry, Charlie Wilson, Juan Gabriel, Aretha Franklin, Ed Sheeran, John Fogerty, Gabriel Iglesias, Kanye West, Marc Anthony, Sesame Street Live, John Legend, The Avett Brothers, Neil Young, Steely Dan, Trey Songz, Kelly Clarkson, Rush, Yanni, Nicki Minaj, Juanes, Cat Stevens, The American Idol Finale shows, Michael Jackson’s This is It, Straight Outta Compton, The Hunger Games and Twilight Movie Premieres and many more. Microsoft Theater is home to the American Music Awards, ESPYs, Primetime Emmy Awards, BET Awards, People’s Choice Awards, Radio Disney Music Awards, 2010, 2011 & 2015 MTV Video Music Awards, 2014 & 2015 MTV Movie Awards and the 2013 Rock N’ Roll Hall of Fame.

Microsoft Theater is centrally located within L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports and entertainment district adjacent to STAPLES Center and the Los Angeles Convention Center featuring Microsoft Theater, a 7,100-seat live theatre, a 2,300 capacity live music venue, a 54-story, 1001-room convention “headquarters” destination (featuring The Ritz-Carlton, Los Angeles and JW Marriott Los Angeles at L.A. LIVE hotels and 224 luxury condominiums – The Ritz-Carlton Residences at L.A. LIVE – all in a single tower) , the GRAMMY Museum, the 14-screen Regal Cinemas L.A. LIVE Stadium 14 theatre, broadcast facilities for ESPN along with entertainment, residential, restaurant and office space.

Position Summary:

The Graphic Design and Marketing Specialist is responsible for creating all graphic artwork needed for events including website, social media and AXS ticketing images and distributing those images to the appropriate parties. Additionally, this role oversees marketing website content for Microsoft Theater, including scheduling events for the homepage to promote ticket sales, adding new events, contributing ideas to marketing plans for increasing artist/event visibility and continually checking for accuracy of all pages.

Essential Functions:

Create and design marketing materials

  • Hold meetings with promoters, agents, artist managers, Microsoft Theater departments, and other applicable personnel to discuss marketing needs and establish ad design and layout requirements.
  • Independently conceptualize and create original graphic design artwork for over 100 events to be used on the Microsoft Theater website and other platforms such as LA Live district screen/signage, web banners, print ads for trade publications, scoreboard promotion, artist gifts, show posters, etc.

Oversee Microsoft Theater website marketing content

  • Oversee and maintain announcement of events on the website and Facebook page to ensure all pages are up to date and relay relevant information.
  • Organize monthly calendars and schedule website overlays and updating price maps, event detail page information and AXS data layer tracking.

Oversee analytics of marketing

  • Work with data analyst to obtain marketing event data and metrics from business systems.
  • Interpret marketing data and analyze the success of Microsoft Theater events.
  • Communicate marketing recaps to promoters and artist management groups following events to show how Microsoft Theater separates itself from competitors, to improve client retention.

Additional Duties

  • Create original artwork for AEG Presents, rental event promoters, and a variety of high profile award shows.
  • Responsible for working events which includes escorting media, editing photos / websites and social media posts during award shows.

Required Qualifications:

  • A minimum education level of: BA/BS Degree (4-year) in Graphic Design or a related field
  • A minimum of 2-4 years of related work experience in a graphic design role
  • Demonstrated proficiency in the Adobe Creative Suite (Photoshop, Illustrator & InDesign). An added bonus if you have experience with After Effects, DreamWeaver, Flash or CSS.
  • Experience in managing multiple projects in a deadline-driven environment
  • Proven experience producing designs for various types of media (Website, Social Media & Print)
  • Extremely detail oriented and adherent to strict file structure guidelines. Follow print specifications and digital requirements for constructing files.
  • Ability to maintain consistency of work regardless of project size
  • Motivation to enforce, maintain and improve design standards
  • Ability to liaise effectively with clients and other team members
  • Excellent visual and verbal communication skills.
  • Proficiently use the Adobe Creative Suite is required for this position and demonstrate competent execution of innovative and effective design across all of our platforms.
  • Ability to collaborate with team members to launch designs and pitch creative ideas that enhance projects.
  • Effectively manage multiple projects in a fast-paced environment
  • Availability to work outside “normal” business hours, evenings, weekends, and holidays.

Preferred Qualifications

  • Events/Music industry experience preferred
  • Experience in web design, animation or coding a plus.
  • Impressive portfolio and design sensibility with a strong print and digital emphasis

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

AEG is committed to developing a diverse workforce reflective of the marketplace and the communities in which we do business. We believe a diverse workforce is not merely an advantage; it is mandatory for any company to be successful in today's business climate.

This Employer is subject to the Fair Chance Initiative for Hiring Ordinance (FCIHO) (LAMC 189.00)