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Digital Project Manager - Global Touring At AEG

Location: Los Angeles, California

Job Description

AEG Worldwide is the world’s leading sports and live entertainment company with operations in the following business segments:

  • AEG Facilities, which with its affiliates owns, manages or consults with more than 120 venues
  • AEG Presents, which is one of the largest live music companies in the world dedicated to live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals
  • AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events
  • AEG Global Partnerships, which supports each of AEG’s divisions through worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships
  • AEG Real Estate, which develops major sports and entertainment districts worldwide

With offices on five continents, the company uses its global network of venues, portfolio of powerful sports and music brands, ticketing and content distribution platforms and its integrated entertainment districts to deliver the most creative and innovative live sports and entertainment experiences that inspire athletes, teams, artists and fans.

Position Summary:

The Digital Project Manager will be responsible for managing and executing digital marketing campaigns for the Global Touring Division of AEG Presents. The DPM will work very closely with the West Coast Head of Digital Marketing and be in constant communication with tour marketers, talent buyers and the central digital team in order to manage execution of content strategy, email campaigns, social monitoring, website properties, Apps, media buying, CRM and reporting. This person is responsible for asset trafficking, building digital advertising campaigns, assisting with content creation and providing materials for reporting needs. Understanding the phases of concert marketing to capitalize on tour presales, on sales, etc. to drive awareness is important, so knowledge of digital platforms and audience targeting is a plus. The DPM will execute real-time campaign optimization and generate ROI reporting along with tour-level recap reporting.

Essential Functions:

  • Work with CRM dept to strategize and create email marketing campaigns and proof content to ensure accuracy and positive online image.
  • Identify and manage cross-project dependencies. Consolidate, communicate and manage all issues and risks affecting the marketing campaign. Communicate project status to project participants and stakeholders accurately and on time.
  • Input media plan to internal campaign manager, monitor campaign performance daily. Re-allocate funds based on performance and update creative content. Make changes to campaign status in real-time.
  • Analysis and Reporting: compile relevant demographic data to marketing teams in order to drive the most profitable ticket sales and successful marketing campaigns.
  • Real time reporting on digital marketing performance
  • Stay highly aligned with multiple cross-functional teams including web, creative, content, marketing, sponsorship etc.
  • Work with production department to assist with project management for website development and ensure website best practices in SEO tagging etc.
  • Gather all digital assets and seek approvals from stakeholders where needed, maintain overall branding, meet production specs and timelines & traffic assets accordingly

Required Qualifications:

1. A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Marketing or related fields

2. 2-4 Years of related work experience

3. Proficiency with Microsoft Office (Outlook, Word, Excel); and ability to learn required business systems

4. Demonstrates understanding of different marketing channels and metrics

5. Exhibits the ability to switch from the creative side of marketing to analytical side.

6. Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios

7. Maintains excellent writing and language skills

8. Proficient in excel

9. Ability to multitask and exceptional organization skills in order to manage multiple campaigns

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.