Senior Business Analyst, Marketing Solutions
The Sr. Business Analyst for Marketing Solutions will be responsible for Marketing Systems for A+E Networks. This individual will be responsible for application support, analyzing and documenting, user requirements, procedures, problem solving and project management efforts to offer new solutions, enhancements & to provide production support to customers, automate processing or to improve existing business processes and associated business applications for the Marketing teams. This role will work closely with the Marketing Planning and Scheduling, internal Software Development, Infrastructure & Project Management team in providing system solutions for the Marketing ecosystem in terms of process and systems.
MORE ABOUT WHAT YOU’LL DO:
- Domain expertise in Marketing systems and processes.
- Gathers business requirements through interviews, workshops and/or existing systems documentation or procedures.
- Provides analysis of business requirements, processes and workflows with suggestions for improvement. Identifies areas where technology, development of new systems or enhancements to existing systems and/or integration solutions can lead to increased efficiency and productivity.
- Understands the functions and processes provided by the current systems. Understand and accommodate the requirement constraints imposed by the current systems.
- Provides detailed analysis resulting in clear, concise and unambiguous system requirements. Documents detailed use cases that cover all alternate and exception flows. Supplements use cases with real world scenarios.
- Provides mock-ups of user interface. Leads design discussions and identifies design options.
- Develops test schedules, reviews testing plans, tracks and documents the development and results of these plans.
- Provides user documentation for the system. Creates curriculum and provide classes for user training.
- Ensures requirements are understood, agreed to and signed off at the appropriate early stages in a project.
- Ensure that programs, initiatives & projects are delivered on-time. Manage risks appropriately & plan proactive mitigation
- Regular status reporting, including but not limited to project & support status, to IT leadership and business stakeholders.
- Alerts manager to potential risks and issues of importance
- Work closely with development team in application support of current systems.
- Ensure that repeat defects, break fixes are minimized & focus on analysis of issues and provide recommendation for avoiding common defects
WHAT YOU’LL LEARN:
On our team, you'll have the opportunity to innovate and learn. You will learn. You will not be alone. You’ll have an opportunity to build transformational technology solutions & supporting core areas of business. Also, you’ll be able to seek out new technologies and implement them where they make sense. Finally, you’ll be exposed to various A+E departments and stakeholders to learn the goals, needs and direction so you can become a trusted partner.
YOUR STORY: [+BEHAVIORS] (what you need to have)
- Undergraduate degree
- 5+ years of IT Business Analysis
- Experience with marketing promo campaign management and scheduling solutions, such as, GripIT required.
- Experience with Ad Sales and Trafficking systems, such as, WideOrbit, Sintec or other Ad Sales Systems
- Knowledge marketing operations within the Broadcast/Cable industry, understanding of promo and secondary event planning and scheduling
- Experience working with Nielsen, ComScore or other industry research data sources
- Excellent analytical, communication (both verbal and written), facilitation/organizational skills.
- Ability to work effectively with cross-functional business and technical teams
- Excellent understanding of project management principles and experience in managing multiple projects
- Demonstrated business acumen and the ability to apply technology solutions to solve business problems
- Knowledge of SQL and database methodologies
- Strong teamwork and interpersonal skills; ability to communicate and persuade at all management levels
- Highest level of ownership, accountability & integrity
- Exhibits, models & promotes vision of the IT team
- Being able to question, evaluate and make decision on technology platform
- Understanding of Data Warehousing and Business Intelligence related Reporting Tools, Visualization, Analytics, Dashboards, KPIs, Scorecards, Modeling and Predictive Analysis through tools and technologies, such as, Microsoft Business Intelligence and Tableau.
THAT SOMETHING EXTRA:
If you’ve read this far, you’re likely a great fit for us…and maybe you’re fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we’d love to hear about it in your cover letter