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Digital Marketing Coordinator At Advocate Health Care

Location: Downers Grove, Illinois

Job Description

Advocate Health Care, the largest health system in Illinois and one of the largest health care providers in the Midwest. Our Corporate Support & Operations Services are equally committed to advancing Advocate's goal of building lifelong relationships with patients by delivering the best health outcomes and highest level of service through an integrated approach to care and wellness.

Purpose:
The Digital Marketing Coodinator will work to implement digital advertising campaigns that contribute to the goals and success of Advocate Aurora’s digital marketing strategies. The two main areas of focus for this position will be search. This role is responsible for working closely with various stakeholders to manage campaign timelines and makes recommendations where needed and leads optimizations. This position will oversee day-to-day digital marketing functions including partnering with various vendors on campaign execution and identifying new opportunities. In this role, the Digital Marketing Coordinator will maintain and monitor campaign budgets, performs SEO audits and recommendations, work closely with CRM team and perform monthly forecasting to ensure strategic alignment of objectives. This team member will provide daily consultation to the Public Affairs and Marketing teams on digital projects and provide ad-hoc assistance as needed to the entire Digital Experience team.

Accountabilities:

  • Lead implementaion of digital marketing tactics.
  • Oversee digital marketing campaign expenditures to ensure adherence to planned budgets including providing expertise to marketing team on optimizing dollars to improve performance and meet goals.
  • Manage digital marketing campaigns from inception to completion and or providing oversight of project timelines.
  • Lead and facilitate advertising creative review process with multiple departments including Public Affairs, Content, Marketing and Brand.
  • Oversight and execution of development and monitoring of dashboards to quickly track campaign effectiveness and make recommendations with report outs to stakeholders.
  • Provide digital marketing consultation to stakeholders in Public Affairs and Marketing and service line stakeholders.
  • Maintain a high level of knowledge about the digital healthcare industry and other marketing trends.
  • Monitor competitor digital marketing activity and maker recommendations to digital team for opportunities to support our division goals.
  • Provide ad-hoc advice on digital iniatitive across the digital marketing and brand teams.
  • Run research to identify new digital marketing product opportunities.
  • Act as digital marketing liason with Marketing, Brand, Brand Services, Insights, Design, Social Media and Content teams.
  • Oversight and lead search engine optimization (SEO) efforts for Advocate Aurora Health website and digital properties


Position Requirements:

  • Bachelors degree or equivalent work experience, Masters Degree preferred in marketing, advertising, digital, computer science
  • 5+ years of progressive experience in advertising, digital media planning, digital, marketing technology, SEM and SEO platforms, Google Tag Manager
  • Google Adwords and Google Analytics Certification

  • Strong written and oral skills
  • Superior skills within digital marketing, paid media planning and buying
  • Advanced knowledge of digital paid advertising platforms and tools including Google Adwords and related tools.
  • Advanced knowledge of search engine optimzation techniques and program application.
  • Great understanding of Google Analytics
  • Familiarity with Content Management Systems
  • Excellent organization and time management skills
  • Excellent quantitative skills and ability to interpret data from multiple sources
  • Excellent knowledge of Microsoft Excel and Powerpoint
  • Strong ability to prioritize and manage deadlines
  • Strong attention to detail and love of process building
  • High level of comfort discussing and presenting digial marketing concepts
  • Advanced understanding of A/B testing for ads, creative and landing pages


#AdvocateAurora

About Advocate Health Care


Advocate Health Care, named among the nation’s Top 5 large health systems based on quality by Truven Analytics, is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, the state’s largest emergency and Level I trauma network, one of the area’s largest home health care companies, and the region’s largest medical group. Advocate Health Care has 4 teaching hospitals and is a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ.