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Director of Marketing At 2019

Location: New York, New York

Job Description

About the Company

Tao Group Hospitality is a leading restaurant and nightlife hospitality company that develops, owns and operates many of the most successful venues in the United States and abroad.

Job Description

This person will oversee the marketing team for a hotel brand managing all of the food and beverage outlets within, a total of 8 venues ranging from fast casual, rooftops, bars and restaurants. This position is expected to participate in every aspect of marketing both digital and traditional.

Overview:

Ensure that brand perception and values are strictly adhered to in terms of messaging that is distributed on behalf of the company.

Job Description:

Overseeing specific venues marketing team; activities include:

  • Develops and recommends short and long term revenue strategies, including sales and marketing plans and goals.
  • Works collaboratively with promotions department team leaders to strategize, and make recommendations to meet market changes or competitive threats.
  • Monitors master event calendars to ensure special events are properly scheduled and to ensure no discrepancies.
  • Ensures that management, sales, host, street, promoter, administrative teams all receive accurate information as pertains to upcoming marketing initiatives and has adequate resources for proper promotion and distribution.
  • Checks all onsite media assets for consistency and correct collateral.
  • Monitors and reviews all nightly summaries and reports for any information that may pertain to the marketing department and implement any changes where necessary.
  • Direct reports would include a Marketing Manager and a Digital Marketing Coordinator.
  • Report to Senior Director of Marketing

Source, plan, and execute special events activities including:

  • Works with various partners, both local and national to create on-site activation (Us Weekly, NYC Conceptualize, plan and execute contests driven to attract local demographic
  • Monitors local convention/expo event calendars to source possible leads and partnerships.
  • Works with All Department to conceptualize and execute celebrity/media driven events.
  • Creates, coordinates, and executes all MEO’s & BEO’s that pertain to the marketing department.

Contracting and vendor sourcing duties including:

  • Reviews on-location agreements submitted by public relations outlets for photo and film shoots.
  • Reviews media agreements (insertion order for print advertisements, etc).
  • Sources and negotiates pricing with various vendors including, but not limited to:
    • Print services partners
    • Décor and design partners for special events

Oversee internet integrated initiatives including:

  • Reviews venues websites, Facebook, and all web partner sites to ensure that weekly events are updated.
  • Reviews various hospitality/service oriented and travel websites to ensure that Tao Group Hospitality information is accurate and consistent.
  • Conceptualizes weekly email blasts to Tao Group Hospitality database and for staff.
  • Manages and maintains Mailchimp account including:
    • Ensure that three weekly email blasts are properly sent and received through the web program.
    • Monitor Tao Group Hospitality database.

Experience/Skills:

  • 5-7 years prior Marketing Experience including managing a team.
  • Ability to work on multiple projects at one time.
  • Prior budget management experience is a must.
  • Knowledge of Digital Marketing and Strategy is a must.