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Digital Marketing Manager At 1QBit

Location: Vancouver, British Columbia

Job Description

Your Role

Reporting to the Head of Communications and Public Relations, this newly appointed position will develop, implement, track and optimize our digital marketing campaigns across all digital channels.

The successful candidate will likely be someone who has 7-10 years utilizing current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. He/she will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. As the resident expert, the Digital Marketing Manager will plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. This is an opportunity to demonstrate your skills and experience in a small team working under an accomplished leader.

What You'll Do

  • Elevate the company digital properties - external website, social media channels, and intranet
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report on the performance of all digital marketing campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (OKRs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Manage the entire customer journey on the website including conversion points, lead management, and related analytics
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies
  • Provide thought leadership and perspective for adoption where appropriate

What You'll Bring

Members of our team bring a confluence of personality, skills, and intent that contributes to their individual development and our collective growth as an organization. The knowledge and mindset you will bring to our team include the following:

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience building a website from the ground up
  • Experience creating digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Previous team management experience a plus

Who We Are

1QBit is dedicated to solving the world’s most intractable challenges by recasting problems to harness the power of quantum computing. We identify demanding industry problems and apply breakthroughs in computation to machine intelligence and optimization science to build software that allows applications to continually benefit from advances in both quantum and classical hardware.

We believe that quantum technologies will form the next pillar of computational progress. We research, benchmark, and build software development kits, online platforms, and applications that make the power of quantum computers accessible to researchers, developers, and industry-leading organizations so they can solve their most difficult problems in fields such as optimization, simulation, and machine learning.