Brand Marketing Manager At 180 Smoke

180 Smoke offers a diverse variety of curated e-juices, vape devices, herbal vaporizers & accessories for all type of smokers and vapers. We serve customers through retail stores, e-commerce, and partners.

As a socially conscious brand, we were crowd-sourced with the help from thousands of people in 2012. The company is rapidly expanding with the vision of having 150 retail stores by the end of 2020. If you have a proven track record of effectively growing a brand, we would love to hear from you!

Role Description:

We are the top retailer, manufacturer and wholesaler of e-cigarettes, hardware, accessories, e-liquids, and dry herb vaporizers for Cannabis. With a strong focus on leading and inspiring a team, we are seeking a motivated and experienced Brand Marketing Manager to assist in our evolution and growth. This position is heavily focused on branding, innovation and content development.

From our office located in Vaughan, you will work alongside our dynamic team to retain and grow our Retail, Wholesale and Cannabis client portfolio. We are entrepreneurial in spirit, collaborative in thought and seek an individual looking to contribute and grow a business we are passionate about.

We are looking for an individual who will take our B2B Sales to the next level. As the Brand Marketing Manager, you will set the merchandising standard across all retail stores across Canada. We are in need of a leader who has strategic vision where we can create presence in Canadian retail stores.

As the Brand Marketing Manager, you will be working in the corporate head office, reporting directly to the Marketing Lead/ Co-Founder.

Key Responsibilities:

• Manage, inspire and lead our creative marketing team.
• Work with product managers & broader team to articulate the local competitive situation and develop local compete strategies leveraging research, partner insights and customer feedback.
• Create marketing plans and strategies to grow our brand
• Identify new business opportunities and partnerships to increase growth and profitability
• Execute customer initiatives and tradeshows, conferences, regional events
• Ensure all marketing collateral, product support materials are aligned with brand standards
• Articulate & simplify product's value proposition through various mediums
• Provide product/solution related content such as customer benefit, messaging, competitive differentiators, scripts/demos, value propositions, storytelling to support marketing, business development and sales specialists.
• Accountable for multiple performance brand metrics
• Work with Sales and Marketing team to ensure execution across the organization

Required Skills:

• At least minimum 3+ years worth of experience managing a marketing team
• Proven track record of effectively growing a brand.
• Strong ability to write effectively to target our audience
• Practical experience creating and executing marketing campaigns.
• Proven track record of improvements to KPI measurables.
• Strong market research capabilities
• Critical thinking and post-assessment of marketing campaigns through reporting and analytics
• Experience with trade shows and experiential marketing activations
• Project management skills with the ability to manage complex projects
• Degree in Marketing or a related field is a plus but not mandatory

At 180 Smoke you will be working with minimal supervision. If you are a self-motivated, proactive individual and have the drive to complete projects on an accelerated timeline we would love to hear from you!

Job Type: Full-time

Experience:

• Marketing: 3 years (Preferred)